Newcycling, the Newcastle Cycling Campaign, is seeking corporate sponsors to support a pedal-positive initiative and say a clear Thanks! to cyclists.
Cyclists are often left out. Sidelined in the highway authority's process, they face a daily struggle for road space, safety and comfort. Even creating safe routes for our children to walk or cycle to school is a proven battle. Yet despite the woeful provision by the authorities, many, thankfully, continue cycling. Newcycling thinks that these people pedalling-on regardless should be congratulated.