Changing people and their behaviour is one aspect of road safety campaigns, but the real key to reducing death and injury is in understanding why this behaviour occurs in the first instance, and tackling these tragedies by removing flaws in the road design.
Katja presents at Newcastle City Council's Cycle Forum. The presentation and its findings are based on our experience working with the Newcastle City Council's councillors and officers since 2010. Good communication and a clear process are as important as leadership and technical expertise.
The Big Toon Ride was a super success. Thanks to everyone who turned up, and rode with us. Shannon had put the word out on BBC Radio Newcastle on Saturday morning, Katja spoke on BBC Look North, and then Sally talked about the national Space for Cycling campaign on Monday on BBC Radio Newcastle again "What we want is Space for Cycling, which is a nation-wide campaign.
Yesterday more than 150 cyclists, young and old, took to Newcastle's streets for a fun event with a serious message. The Big Ride was one of many held across the country in a united call for Space for Cycling, a national campaign highlighting the lack of cycleways in the UK, calling on everyone to write to their Councillors and ask government departments of Transport and Health to drastically increase cycling investment for a better transport future in UK cities.